A Different Breed of Partner
DataBuddy was founded on a simple premise: business owners deserve a technical partner who operates with an owner's mindset. Our mission is to transform your data from a source of complexity into your most powerful tool for driving profit and strategic growth.
A Perspective Forged in Three Worlds
We combine three crucial experiences to be an advocate for owners, not just a vendor.
Enterprise-Grade Data Systems
After years building the data engines for giants like LinkedIn, TripAdvisor, and Snowflake, a simple truth became clear: most businesses are sold complex, expensive solutions they don't need. We apply the principles of world-class data strategy, but tailored for the practical, bottom-line realities of running an SMB.
Hands-On Business Ownership
We've been in your seat—making payroll, managing cash flow, and feeling the weight of every decision. As active business owners who have built, acquired, and operated multiple SMBs, we don't just understand your challenges; we've lived them. This shared reality is why we treat your business with the same rigor and respect we give our own.
Academic Rigor & Practical Education
True partnership means empowerment. With experience teaching data analytics to business students at universities like Northeastern and Santa Clara, we excel at making complex topics simple. We don't just deliver a solution; we ensure your team understands the 'why' behind it, building lasting data literacy and independence within your organization.
The Quiet Professional
We believe substance wins. In a world saturated with hype and buzzwords, our focus is on deep work and tangible outcomes. Our approach is defined by listening more than we talk, analyzing before we advise, and delivering results instead of just presentations.
We don't need to be the loudest voice in the room because our work speaks for itself. This ethos—the Quiet Professional—is a commitment to rigor, clarity, and a relentless focus on what truly moves the needle for your business.
Our Enterprise-Grade Foundation
Our approach is forged by solving high-stakes problems at the world's most iconic tech companies. This isn't just our resume—it's the enterprise-grade foundation of expertise we bring to your business.
The Challenge: To fuel a historic IPO,
Snowflake's sales team needed a single source of truth for their CRM and predictive
insights to operate at peak efficiency.
The Work: This role
involved building the core GTM data infrastructure using cutting-edge tools and
developing ML models for sales forecasting.
The Result:
These foundational systems were critical in supporting the sales engine that powered
Snowflake to one of the largest software IPOs in history.
The Challenge: LinkedIn's ads division was
experiencing explosive growth, which required data systems that were not only
scalable but also deeply integrated with operational procedures.
The
Work: This role focused on building robust revenue, ads, and
forecasting tools, architecting them to be resilient by integrating deeply with team
workflows.
The Result: These systems directly powered the
ads team's growth, proved durable enough to support the company through its
acquisition, and are still in use over 10 years later.
The Challenge: The FlipKey division needed
to accelerate growth to become the core of TripAdvisor's vacation rental strategy,
requiring a platform for rapid, data-driven experimentation.
The
Work: Key contributions included building the A/B testing framework and
a behavioral engine for search to remove friction from the user signup
process.
The Result: The successful growth engine built at
FlipKey became the foundation that would ultimately power TripAdvisor's entire
vacation rental platform.